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Chocolate Shoppe Ice Cream

Chocolate Shoppe Ice Cream
The Chocolate Shoppe Ice Cream brand started in 1962 with 19 delicious homemade premium ice cream flavors. We carry a wide assortment of 28 of your favorite to new flavored ice cream you are sure to love! Chocolate Shoppe Ice Cream flavors are sure to delight any palate! Come down for a midday snack or for dessert after dinner, we look forward to satisfying all your sweet tooth needs.

Best Ice Cream Near Me

Our Chocolate Shoppe Ice Cream is sure to satisfy all of your cravings! With a wide selection we can accommodate to any taste, allergy, or nutrition preference. In addition to a complete flavor selection, JB's on 3rd also offers an extensive selection of types of ice cream. This list includes:

Iced Latte-Da™
Spicy Whiskey Truffle
Honey Almond
Lemon Meringue
PB Hearts Chocolate
Cake Batter Fudge
Fat Elvis
Expresso Oreo
Moose Tracks
Egg Nog
Peppermint Stick
Brownie Cascade
Rocky Road
Pistachio Nut
Heaps of Love
Coconut Almond Bliss
Ultimate Oreo
Toasted Mallow S’mores
Kitty Kitty Bang Bang
Birthday Cake
Mackinac Island Fudge
Carmel Apple Pie
Blue Moon
Cotton candy

Italian Ice

Non-Fat Greek Yogurt

No Sugar Added

Non Dairy Soy

Bang! Caffeinated

Chocolate Shoppe Ice Cream in Watertown, WI

Featured Super-Premium Ice Cream Flavors

Superman Flavor ice cream


Meet your new kryptonite... Cherry, Blue Moon and Vanilla ice creams combine forces to bring you one super scoop!

Kitty Kitty Bang Bang

Irresistibly smooth cheesecake ice cream mixed with a sweet raspberry ripple, Oreo cookies and soft chocolate chunks.

Chocolate Shoppe Eggnog Flavor Ice Cream


A holiday favorite! Decadently smooth ice cream brimming with traditional egg nog flavor, available for a limited time only.

cake batter fudge

Cake Batter Fudge

With a scrumptious cake batter-base, thick chocolate frosting swirls and brownie chunks, this ice cream settles all arguments over the mixing spoon!

About Chocolate Shoppe

Chocolate Shoppe Ice Cream has been making super-premium ice cream batch by batch since 1962.

In 1962, Chuck Senior and Nancy Deadman opened the doors to their Chocolate House Candy and Ice Cream store. They began with 19 flavors of their homemade super-premium ice cream. The thought was that they could make their candies and a bit of ice cream to be content. As their ice cream gained in popularity in the Madison area, they began selling to local restaurants. Soon the ice cream portion became the main focus of their business. At that time, the name became Chocolate Shoppe Ice Cream.

In 1976, their eldest son, Chuck Junior along with his wife, Jacque, came back to Madison and wanted to continue the business’ growth and development. Chocolate Shoppe Ice Cream manufacturing then moved to its current location at 2221 Daniels St. Dave Deadman, the youngest son, came back to the company in the early 90’s. He helped give a new image to Chocolate Shoppe Ice Cream with a new logo and a boost to get the company where it is today.

Now Chocolate Shoppe Ice Cream is run by Chuck Junior and Dave under the watchful eye of their father, Chuck Senior. They currently own and operate three retail stores in Madison as well as the manufacturing plant where they manufacture the 100 flavors of super-premium ice cream!

Open hours


4PM - 9PM




4 PM - 9 PM


11 AM - 9 PM


11 AM - 10 PM


11 AM - 10 PM


11 AM - 9 PM

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301 East Main St, Watertown, WI 53094